CREATIVITY, INNOVATION, INTUITION, ORIGINALITY.
- Designed in Italy by Area98, SrL
“Eyewear for us is art.”
- And Our Benchmark is ‘Beautiful’
Color leaves a lasting impression. That love of color drives Poets Eyewear, too. Just as an artist might be inspired to paint, or a musician to write a tune, beautiful inspires us to craft the most beautiful eyewear in the world. We don’t just craft frames that are a delight to wear and jaw-dropping to look at. Our lines have classic proportions and an immaculate blend of design purity.
Our benchmark is ‘beautiful’. It drives us to create the most accomplished eye frames in the world. Our founder Sylvia Paassch-Obersetein and Elisio were brought together by a shared passion. A passion that drove them to build frames that were each time more anthemic and furthermore enchanting to wear than before.
If beautiful is our benchmark, our craft is what leads us there. It always has done. It takes the highest levels of inventiveness, skill and determination.
But our eye and talent for design – and the way we dedicate ourselves to adding to the sum total of beauty in the world – is what separates our brand from the rest.
"Beautiful is our benchmark"
Beautiful is what separates our brands from the rest.
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